Communication is not a one-sided process — both parties must be open and have a level of respect for the other party's expertise. The focus should be on working together to achieve a successful end product. Within commercial design projects, a few key communication points are critical. Do not hold back on communicating what you like and do not like about the design. The person designing your product needs to know what they can improve on. The more you say, the closer you are to the desired result. Same with describing your abstract, you might have seen the design that you absolutely do not want.
- 4 Simple Ways to Communicate Better With Your Customers. 'That product will be available next month. Design, technology, and more, we have the freelancers you need to tackle your most.
- Your design choices should be in harmony with your concept and unified in communicating your concept. Your concept is, in a sense, the story you're trying to tell through the visual aesthetic of the site and your decisions should follow a consistent narrative.
Design process and how designers communicate their design decisions to others is kind of a obsession of mine. I've been lucky enough to have been involved in just about every aspect of digital product design and I've seen the process from the eyes of a product manager, a designer, a coder, a creative director, etc.
All of this thinking has led me to the following conclusion, which I think still holds true:
Communicating design, in general, needs to be less about documentation and more about clear, concise and ongoing two-way communication.
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In other words: spend your time designing, not documenting. I don't know about you, but contrary to what I sometimes hear from designers, I'm not in the business of making flow charts, personas and wireframes. In the end, these things literally do not matter. Even in the best cases they usually cost valuable time and energy. Worse, can be a source of miscommunication or used as an excuse for when a product's experience fails. I've seen a few great ideas die a premature death due to an inability to gain consensus on documentation. It's ridiculous.
![Designs Designs](http://www.bugeyedesign.in/images/print/hub/3.jpg)
Very often designers spend way to much time producing ineffective—yet often impressive—deliverables and not enough making sure the decisions within those deliverables are handled appropriately throughout the process.
There is no doubt that an essential part of the design process is communicating (not necessarily documenting) design decisions. But it's those ideas and decisions—and their impact on the end product—that matter, not the documents themselves.
![Product Product](https://www.getshipit.com/img/screenshots/shipit-screenshot-sample-roadmap.png)
In most cases:
- if you're doing high-level design (goals definition, roadmaps, feature definition, content planning, flows, etc.) you should be spending your time doing research, thinking/problem-solving and then, as briefly and clearly as possible, communicating the outcome of that thinking.
- if you're doing detail-level design (visual design, UI, interaction) you should be working on the details and assets that go into the final product. If you have the ability, you should be producing (or working with an engineer directly to produce) fully functional prototypes or, often better, working on the final product itself. I'm a big fan of the 'design in your medium' method.
- if you're producing mid-level design documents—like wireframes and personas—do them with extreme care. Remember, these are means to an end, treat them as such and you'll have fewer problems. There are a few cases where they work, for example, coming up with the tone (for copy and visuals) of an app or site.
I realize (trust me) that the above isn't always doable. Usually it comes down to the makeup of your team. You might have UX folks who aren't strong with look and feel, or a designer who doesn't code much. And that can work out just fine, again, if they're good communicators. I'm not going to touch the specialist vs. generalist argument, except to say that everyone on a product team should strive to have a solid understanding of what their teammates do.
Designers should, at the very least, be able to communicate effectively with engineers and vice versa. And if you've got people who's skills span many parts of the stack, that's awesome. Even if they don't actually do all that work. For example I can code, but usually there is someone around who's better at it than I am. It's good for me have that ability, and to be able to speak to it, while at the same time letting my co-workers do what they do best.
(A quick side note: I've noticed that large teams are very often slower. Mugen download mac. More resources doesn't usually equal speedier, or even better, product development. The issue this post is trying to tackle is more process related, but I think many of these issues could be solved by simply making teams smaller and more focused.)
Communication #
A designer's ability to communicate: listen, answer questions, etc. is probably their number one asset. Keeping a clear and open line of communication between you, your teammates and your stakeholders can make all the difference.
Communicating Your Product Designs Pdf
All of this takes trust in those you work with as well as a willingness to let others in. You may feel like you're giving up control, and it some ways you are, but through that sharing you will often actually have more control over the final outcome. You know, the thing that's important.
I feel pretty strongly that designers should be willing to share and accept feedback throughout the process. I believe that great design requires a solid, singular vision but acknowledge that allowing more people into the process can be a good thing if it's done right. It's not about building consensus, it's more about sharing and taking advantage of the full talents of your team. You can have a strong vision and still be open to new ideas and feedback. In fact, this is a big part of what makes a good designer great.
I love the idea of boiling the design process down to really quick rounds of design/build where designers and engineers work closely together and iterate often. Make no mistake, this is difficult and requires understanding on all sides as well as a remarkable ability to communicate.
Having said all of this, I think that at the end of the day, a designer should be flexible and able to adjust to whatever process works for the rest of his/her team. Ideally though, I'd prefer to spend most of my time working on my final product and less on the details of my design deliverables. These things can be useful and sometimes necessary, but, in my opinion, the focus should always be on that final product.
And, trust me, while you're busy documenting your ideas, your competition is out there iterating on a product with real data. The quicker you can get a product out the door, even an imperfect one, the better. I think most would agree on that, so why do designers still waste time with this stuff?
*Note: This is a revision of a post I wrote a couple years back, I'd started writing something new and realized that I was echoing some thoughts I'd previously jotted down
Graphic design (or communication design) involves effective visualisation of communication concepts, primarily in print and electronic media (including interface design), in the context of business and technology, socio-political, cultural and educational environments, in transmitting government and institutional aims and services, and in visually explaining and exploring medical and scientific data and processes. Clients usually determine project aims.
Graphic/communication designers help to achieve communication goals by analysing, structuring, planning and creating images and text to enhance visual communication for specific purposes. They often act as consultants.
Simplifying the complex
When you think of a successful Canadian organization, chances are their logos spring to mind. But innovative graphic/communication design goes far beyond a memorable logo. Great graphic/communication design can communicate emotions and subtle shades of meaning — all without saying a word.
Graphic/communication design is integral to our lives and to Canada's leading organizations. CGD certified members of the GDC are skilled at using art and technology to visually communicate ideas. By controlling colour, type, images and ideas, graphic/communication designers produce materials that convey specific messages to intended audiences.
Over the past 50+ years, graphic and communication design has emerged as a complex service-profession. While pioneering designers honed their craft on paper by hand, today's designers are at the forefront of technology, using complex computer software and the latest printing techniques to communicate ideas.
In addition to producing communications materials and solving problems for clients, 21st century designers require intelligence, versatility, and marketing know-how.
Successful business leaders recognize the importance of great graphic/communication design. And that's why they understand the importance of the GDC.
Good Design is Good Business
CGD™ certified members of the GDC can make you stand out, motivate your potential customers, cultivate brand recognition, and influence public perception of your company, your service, your product. Experienced graphic designers understand this – extending your reach into the marketplace and helping you achieve your full market potential.
A graphic/communication designer whose services have been CGD™ certified is a business partner who can see your project from the planning, concept development and budgeting stages, through to production, quality control and the finished product. When you hire a CGD™ certified member of the GDC, you are tapping into expertise in communication strategies, effective problem-solving and highly specialized design know-how. Your CGD™ certified designer can help you articulate your business objectives and crystallize your ideas. You'll be rewarded with thoughtful, visual communications that make your message clear.
When you think about graphic/communication design, and its potential for your business, remember, quality design is effective design. Always look for the CGD™ certification mark following a designer's name – your assurance of quality and professionalism from a CGD™certified member of the GDC.
![Communicating Communicating](https://www.mdpi.com/systems/systems-04-00008/article_deploy/html/images/systems-04-00008-g002.png)
Very often designers spend way to much time producing ineffective—yet often impressive—deliverables and not enough making sure the decisions within those deliverables are handled appropriately throughout the process.
There is no doubt that an essential part of the design process is communicating (not necessarily documenting) design decisions. But it's those ideas and decisions—and their impact on the end product—that matter, not the documents themselves.
In most cases:
- if you're doing high-level design (goals definition, roadmaps, feature definition, content planning, flows, etc.) you should be spending your time doing research, thinking/problem-solving and then, as briefly and clearly as possible, communicating the outcome of that thinking.
- if you're doing detail-level design (visual design, UI, interaction) you should be working on the details and assets that go into the final product. If you have the ability, you should be producing (or working with an engineer directly to produce) fully functional prototypes or, often better, working on the final product itself. I'm a big fan of the 'design in your medium' method.
- if you're producing mid-level design documents—like wireframes and personas—do them with extreme care. Remember, these are means to an end, treat them as such and you'll have fewer problems. There are a few cases where they work, for example, coming up with the tone (for copy and visuals) of an app or site.
I realize (trust me) that the above isn't always doable. Usually it comes down to the makeup of your team. You might have UX folks who aren't strong with look and feel, or a designer who doesn't code much. And that can work out just fine, again, if they're good communicators. I'm not going to touch the specialist vs. generalist argument, except to say that everyone on a product team should strive to have a solid understanding of what their teammates do.
Designers should, at the very least, be able to communicate effectively with engineers and vice versa. And if you've got people who's skills span many parts of the stack, that's awesome. Even if they don't actually do all that work. For example I can code, but usually there is someone around who's better at it than I am. It's good for me have that ability, and to be able to speak to it, while at the same time letting my co-workers do what they do best.
(A quick side note: I've noticed that large teams are very often slower. Mugen download mac. More resources doesn't usually equal speedier, or even better, product development. The issue this post is trying to tackle is more process related, but I think many of these issues could be solved by simply making teams smaller and more focused.)
Communication #
A designer's ability to communicate: listen, answer questions, etc. is probably their number one asset. Keeping a clear and open line of communication between you, your teammates and your stakeholders can make all the difference.
Communicating Your Product Designs Pdf
All of this takes trust in those you work with as well as a willingness to let others in. You may feel like you're giving up control, and it some ways you are, but through that sharing you will often actually have more control over the final outcome. You know, the thing that's important.
I feel pretty strongly that designers should be willing to share and accept feedback throughout the process. I believe that great design requires a solid, singular vision but acknowledge that allowing more people into the process can be a good thing if it's done right. It's not about building consensus, it's more about sharing and taking advantage of the full talents of your team. You can have a strong vision and still be open to new ideas and feedback. In fact, this is a big part of what makes a good designer great.
I love the idea of boiling the design process down to really quick rounds of design/build where designers and engineers work closely together and iterate often. Make no mistake, this is difficult and requires understanding on all sides as well as a remarkable ability to communicate.
Having said all of this, I think that at the end of the day, a designer should be flexible and able to adjust to whatever process works for the rest of his/her team. Ideally though, I'd prefer to spend most of my time working on my final product and less on the details of my design deliverables. These things can be useful and sometimes necessary, but, in my opinion, the focus should always be on that final product.
And, trust me, while you're busy documenting your ideas, your competition is out there iterating on a product with real data. The quicker you can get a product out the door, even an imperfect one, the better. I think most would agree on that, so why do designers still waste time with this stuff?
*Note: This is a revision of a post I wrote a couple years back, I'd started writing something new and realized that I was echoing some thoughts I'd previously jotted down
Graphic design (or communication design) involves effective visualisation of communication concepts, primarily in print and electronic media (including interface design), in the context of business and technology, socio-political, cultural and educational environments, in transmitting government and institutional aims and services, and in visually explaining and exploring medical and scientific data and processes. Clients usually determine project aims.
Graphic/communication designers help to achieve communication goals by analysing, structuring, planning and creating images and text to enhance visual communication for specific purposes. They often act as consultants.
Simplifying the complex
When you think of a successful Canadian organization, chances are their logos spring to mind. But innovative graphic/communication design goes far beyond a memorable logo. Great graphic/communication design can communicate emotions and subtle shades of meaning — all without saying a word.
Graphic/communication design is integral to our lives and to Canada's leading organizations. CGD certified members of the GDC are skilled at using art and technology to visually communicate ideas. By controlling colour, type, images and ideas, graphic/communication designers produce materials that convey specific messages to intended audiences.
Over the past 50+ years, graphic and communication design has emerged as a complex service-profession. While pioneering designers honed their craft on paper by hand, today's designers are at the forefront of technology, using complex computer software and the latest printing techniques to communicate ideas.
In addition to producing communications materials and solving problems for clients, 21st century designers require intelligence, versatility, and marketing know-how.
Successful business leaders recognize the importance of great graphic/communication design. And that's why they understand the importance of the GDC.
Good Design is Good Business
CGD™ certified members of the GDC can make you stand out, motivate your potential customers, cultivate brand recognition, and influence public perception of your company, your service, your product. Experienced graphic designers understand this – extending your reach into the marketplace and helping you achieve your full market potential.
A graphic/communication designer whose services have been CGD™ certified is a business partner who can see your project from the planning, concept development and budgeting stages, through to production, quality control and the finished product. When you hire a CGD™ certified member of the GDC, you are tapping into expertise in communication strategies, effective problem-solving and highly specialized design know-how. Your CGD™ certified designer can help you articulate your business objectives and crystallize your ideas. You'll be rewarded with thoughtful, visual communications that make your message clear.
When you think about graphic/communication design, and its potential for your business, remember, quality design is effective design. Always look for the CGD™ certification mark following a designer's name – your assurance of quality and professionalism from a CGD™certified member of the GDC.
Communicating Your Product Designs Online
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